Price vs. Value
Conventional wisdom says that price is the most important factor when consumers make their decision. Price is important, but research shows that low price is only a dominant factor in the decision-making process 15 percent of the time. Nevertheless, our goal is to provide our customers with the best price and the best value. And we do this without damaging the integrity of our business.
We pass our savings on to our customers.
We work closely with our vendors to negotiate the best pricing, and we take advantage of the leverage our volume purchasing power gives us to ensure we receive the best prices. We combine this effort with our sophisticated inventory management methods, which allow us to offer our customers the lowest prices. Our customers know that when they purchase an item from any of our stores, they are getting the best pricing available.
We balance low prices with superior service and support.
Most retailers who focus heavily on price end up losing on the key components that most customers really care about, such as value, selection, and service. We make sure that we balance low prices with the goal of providing superior service and support. The value of our products includes low prices, superior service, wide product selection, and the reliability of a company that was built to serve customers with the best user experience possible.